SEO and social media thrive when the underlying content is high quality, with substance. When artificial intelligence can now create text, images and even video via a simple prompt, then field has never been more competitive.
It is likely that Google will place more weighting on expert content creators over the next few years, as it tries to differentiate between lived experience, professionally written content, against AI. Instagram CEO Adam Mosseri has also said that Instagram will favour individual creators over brands and faceless accounts. Every where you look, the expert individual trumps faceless publishing.
Thus that’s where we like to start – by engaging with proper experts to create content. In text, this means they’ll have long term experience and expertise for the subject matter. For video and podcasting, which we can both produce for our clients, we have a network of professionals to assist with any production.
Getting content production right is the bedrock of SEO and social media. You can work with us to train and coach your inhouse team, or you can outsource your production to us.
