To stand out, you need a solid plan. You need high quality production, regularity, cadence and authority.
You need good branding and design. You need strong headlines and hooks. You need great distribution and high quality links.
You might need a podcast, you might not. You might need video.
By the time we reach social media, most companies are still looking confused about which networks to be active on.
They don’t know how to grow. They are investing in publishing things that don’t do what’s in bold above.
It’s quite sad to say, but by doing so their money is going down the drain.
Let’s review what you’ve got and see how to supercharge it.
Let’s see what we can add to turn your content into a real growth engine.
Let’s review what’s best to produce, and why, and where it should go.
Most importantly, let’s measure it properly.
I’m James Carson. I’ve worked at some of the UK’s biggest media companies in audience management and content strategy, including The Telegraph, Bauer Media and Little Dot Studios. From 2018-2024 I ran History Hit as Managing Director, leading to its acquisition, scale up and turning it into a consistently award winning multimedia company.
I wanted to setup a new kind of consultancy that combines media experience with marketing know-how, to supercharge business growth. I work across production, SEO and social media to ensure clients are getting the best value for money.